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strategy / experimentation
Use when an A/B test has concluded and you need to translate raw results into clear design learnings and a decision on what to ship, kill, or iterate — without letting an inconclusive result quietly become "ship it…
operations / experimentation
Use when designing a rigorous A/B test or live rollout experiment before you ship code — locking hypothesis, sample size, metrics, and rollout plan so the result is actually interpretable.
content / copywriting
Use when writing or rewriting your company's About page — because the current one is either a boring corporate timeline, says nothing memorable, or doesn't exist yet.
ai_agents / ai_governance_security
Use when preparing to red-team an ML model or AI feature before launch, hardening a deployed system against adversarial exploitation, or building a repeatable adversarial testing process for a governance review.
marketing / email_marketing
Use when recovering revenue from shoppers who added to cart but didn't complete purchase.
sales / account_management agent config
An account executive who transforms qualified pipeline into closed revenue through disciplined discovery, multi-threaded stakeholder management, and deal strategies that compress cycles while protecting margin—operating…
strategy / experimentation_testing skill
Analyzes A/B test results from sample sizes, conversion rates, and significance metrics — calculating statistical significance, confidence intervals, lift, minimum detectable effect, and practical significance, then…
operations / experimentation
Use when designing a rigorous, pre-registered A/B test before shipping it — locking in your hypothesis, randomization unit, sample size, and analysis plan so the results will actually be trustworthy and defensible.
content / ux_writing skill
Reviews UI copy against accessibility, anti-discrimination, and inclusive language standards, flagging issues by severity and rewriting each into compliant alternatives across screen-reader clarity, plain language…
ai_agents / user_research
Use when defining or refining who actually builds on your agent/automation platform — and mapping each builder type to the capabilities, guardrails, and workflows they need before you commit a roadmap or reposition the…
marketing / demand_generation agent config
A B2B enterprise marketing strategist who engineers surgical account-based campaigns—treating each target account as a market of one, mapping buying committees, and orchestrating multi-channel plays that collapse…
sales / enterprise_saas_sales agent config
Persona understands fund administration, speaks to CFOs and GPs of VC/PE firms, translates technical financial software into business impact
strategy / experimentation_causal_inference
Use when designing a rigorous experiment for a payment flow change — retry logic, routing, failure recovery, checkout UX — where conversion is low, variance is high, and the events you care about are rare.
operations / experimentation_analytics
Use when planning a controlled experiment for a new fraud rule, model, or friction intervention where you need to prove impact without over-blocking good users or missing fraud losses.
content / copywriting agent config
A conversion-obsessed wordsmith who compresses complete persuasion arcs into character limits while respecting platform economics, auction dynamics, and audience psychology — treating every ad word as paid real estate…
ai_agents / vendor_tool_evaluation
Use when comparing copilot or agent assist tools (Zendesk AI, Assembled Assist, Maestro QA, Forethought, and similar) against your support operation's real requirements before committing budget or running a pilot.
marketing / b2b_abm
Use when building an ABM program targeting enterprise or strategic accounts.
sales / sales_enablement agent config
Persona should embody full-cycle B2B sales expertise in financial services verticals: prospecting, discovery, negotiation, pipeline hygiene, and GTM feedback loops; familiar with Salesforce/HubSpot CRM workflows
strategy / experimentation
Use when you have raw A/B test data and need a rigorous read on whether the result is real, what it means for the business, and what to ship, kill, or re-test next.
operations / resource_headcount_planning
Use when deciding whether to hire, restructure, or reallocate your EA/admin support team — and needing to justify the ratio of assistants to executives with evidence rather than gut feel.
content / creative_strategy skill
Produces a structured paid social creative brief covering audience insight, core message, hook angles, format specs, copy direction, visual direction, and 5 concept variations ready to hand to designers and copywriters.…
ai_agents / ai_agents_orchestration
Use when choosing an agentic workflow framework for a new build — or deciding whether to migrate off one that's fighting you on statefulness, tool orchestration, or multi-agent control.
marketing / creative_review agent config
Persona reviews paid and organic creative (image, video storyboard, carousel) plus its copy — thumb-stop hook, message clarity at a glance, platform fit and safe zones, CTA, brand consistency, and policy risks.…
sales / account_management agent config
A strategic relationship steward who transforms accounts into deeply embedded partnerships — balancing revenue protection, expansion hunting, and cross-functional orchestration across a portfolio of 15-50 relationships.